An industry that should be easier than it is.
The problem
Insurance and financial services exist to make life more secure. Yet they remain hard to access, hard to understand, and hard to use. Policyholders queue on hold to ask basic questions. Products are written so that few can tell what they have bought. And the firms themselves carry operating models built for a different era, at a cost everyone pays.
This is not a marketing problem. It is a structural one.
The shift
For the first time, it is possible to build businesses in this industry with radically lower cost structures and radically better experiences. The technology exists. What it needs is entrepreneurs willing to design around it from the start, rather than bolt it onto the old model.
Our purpose
Asterisk works with entrepreneurs to create businesses that make the entire financial services and insurance industry more accessible and easier to use. For consumers. For insurers. For both at once, wherever possible.
How we work
We are not passive cheque-writers. We work directly with entrepreneurs to create and build businesses: shaping the model, opening doors, and staying close through the hard parts. Fit with the entrepreneur matters as much as fit with the thesis. If we would not want to build alongside you, we will not invest in you.