Engage — part 9

No masterclass, just an open door

Part 9 of Engage — a nine-post sequence written across one quarter on what it means to build, and to hand over, intelligence.


Someone asked me to run an AI masterclass for leaders.

I got a long way into building it.

Then I stopped.

Because somewhere in the process I realised two things. First, I am not an expert. I am someone who has spent a quarter closer to this than most, asking better questions than I started with, and arriving at more uncertainty, not less.

Second, by the time I finished writing it, it would already be out of date. Including the parts I felt most confident about.

That is not a reason to say nothing.

It is a reason to say something different.

I have spent eight posts on Oppenheimer and Nadella and Frankenstein and princes and creatures and cricket grounds and spaceships and all the rest of it.

Underneath all of it is one simple observation.

The SEP field is real. The tendency to file this under somebody else’s problem is real. And it is the most expensive decision most organisations are currently making, without realising they are making it.

I cannot give you a masterclass. But I can tell you that the most useful thing I have done this year is to engage. Imperfectly, repeatedly, without waiting until I felt ready.

If you are somewhere on this journey, confused or curious or quietly alarmed, write to me. Tell me where you are. Tell me what you are trying to figure out.

I have limited time. No course to sell. No agenda beyond the same one I have had throughout this series.

I just think more people need to look up from the cricket.

The spaceship is right there.

Nine posts. One quarter. No conclusions. Just an open door.

If one of these landed, I would love to know which one. And if you know someone who needs to read the series, start them at post one. It begins with something Satya Nadella said. It ends here.